![]() ![]() ![]() "It's like Jake surfing on top of a subway car. For instance, in our Vancouver update in November, players could choose to run in two different cities - Vancouver or New York."Īnd that process, Balazs says, isn't too far removed from the gameplay itself. To keep things fresh and provide new experiences within the framework itself, we insert surprise elements like mixing up power-ups and new characters. "The basis of Subway Surfers has remained pretty much the same: run along subway tracks, collect coins and power-ups, and dodge obstacles. "Keeping to our roots has always been paramount," confirms game director Christian Balazs. Interestingly, however, a focus on what not to change is perhaps the defining concept of such a successful update strategy, all the while understanding just how much can be changed or added to. The World Tour concept as realized by SYBO essentially transplants the game and its core principles and mechanics to different global settings with each new update, providing new themes founded in real cultures, enabling the team to constantly refresh the context around Subway Surfers' central offering. The concept of the World Tour was introduced into the game in 2013, and has since become emulated by countless titles from studios and publishers of every size, to the point it is one of the most familiar ways to continue to engage and retain new and existing players across the mobile gaming landscape. "We have been adapting and evolving Subway Surfers while keeping the nostalgia feel that makes this game one-of-a kind." "Our success can be attributed to many factors: simplistic yet super appealing game play, engaging and familiar characters, combined with high quality, state-of-the-art animation, graphics and moves that amplify the play experience," said SYBO Games CEO Mathias Gredal Nørvig, before touching on the matter of those updates. ![]() Though, of course, updates are not the only reason the game has banked lifetime revenues that are estimated to be in the billions of dollars. That is how it has continued to attract and beguile players through almost a decade of service. Importantly, from its original conception, the game - which uses the Unity engine - was designed with a frequent update process in mind. "We have been adapting and evolving Subway Surfers while keeping the nostalgia feel that makes this game one-of-a kind." Mathias Gredal Nørvig, SYBO And at the last count, it stood as the most downloaded mobile game of the past decade. ![]() As of August 2020, Subway Surfers had been downloaded over three billion times in total - a considerable percentage of the planet's 7.8 billion total residents. While that may sound a little terrifying to some developers, SYBO has much in place to make sure both the frequency and quality needed are absolutely achievable.īut before we get into why that matters, it's worth considering just how successful SYBO and co-developer Kiloo's game has been. That's an update schedule with a typical turnaround cycle of between three and four weeks. That means there's a great deal other studios and publishers can learn from a look at the story behind Subway Surfers' many achievements.įrequent and thoughtful updates sit at the heart of Subway Surfers' wild popularity, with the recently deployed North Pole 2021 holiday content marking the 137th edition of the Subway Surfers World Tour series. That's true creatively, commercially, technically - and even in terms of the positive cultural impact the endless runner hopes to leave with its players. It has equally set the standard for what mobile games as live, maintained entities can be. Support and help links for Subway Surfers.In the almost 10 years since it first launched, Subway Surfers hasn't just enjoyed truly phenomenal success. The terms you agree to when you play Subway Surfers. Learn how your data is collected and used. How can you protect your personal information? Subway Surfers is a single player game, which means there is no interaction with others during the game. Is there a risk of cyberbullying or online abuse? Subway Surfers is used for: gaming and in-app purchasing. Learn more about the benefits and risks associated with how people use gaming apps like Subway Surfers. The game features advertising and allows in-app purchasing.Īpps: Android app, Apple iOS app How do people use Subway Surfers? Collecting coins on the way gives players advantages such as hover boards and high scores. The aim of the game is to outrun a train inspector while dodging oncoming trains, barriers and other objects. Subway Surfers is a single player mobile gaming app and website developed by Kiloo. ![]()
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